How to choose an SEO agency in the age of AI search (without falling for AI washing)

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Nov 10, 2025 Clock Reading time: 6 minutes

In a fragmented search world shaped by AI Overviews, ChatGPT, and new discovery surfaces, many agencies are rebranding old tactics with shiny AI terms. This guide helps you spot the difference between strategic partners and hype merchants, so you can choose an SEO agency that builds real visibility and trust.

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