How to choose an SEO agency in the age of AI search (without falling for AI washing)

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Nov 10, 2025 Clock Reading time: 6 minutes

In a fragmented search world shaped by AI Overviews, ChatGPT, and new discovery surfaces, many agencies are rebranding old tactics with shiny AI terms. This guide helps you spot the difference between strategic partners and hype merchants, so you can choose an SEO agency that builds real visibility and trust.

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Oct 28, 2024

Reading time: 10 minutes

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Jun 26, 2025

Reading time: 12 minutes

Nikoletta Stamatatos, Google Ads Consultant

Last updated Oct 27, 2025

Reading time: 8 min

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Oct 27, 2025

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Oct 24, 2024

Reading time: 12 min

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Oct 27, 2025

Reading time: 22 minutes

Quentin Aisbett, Director & Search Visibility Strategist

Last updated Jun 26, 2025

Reading time: 13 minutes