Earning trust and traffic in the health space
How we helped Think Psychologists show up like an industry leader with a strategic content plan.
Content Strategy Case Study | April 2025 – June 2025
205%
boost in blog post impressions, from 194k to 592k
155%
growth in blog clicks from Google search
24
AI Overview citations in just 3 months—and growing!
Overview
When the brief requires trust, authority and education
Think Psychologists isn’t a content machine. They’re not a flashy brand. And they’re certainly not writing blogs for likes and clicks.
They’re a Geelong-based team of child psychologists and allied health practitioners who want to make complex conditions easier to understand – for parents, carers, and anyone trying to navigate a diagnosis.
The challenge
Limited reach. Limited recognition.
When we first met Think, they were doing the right things on paper: publishing thoughtful blogs from qualified clinicians. But from a search perspective? They were flying under the radar.
The content was credible but lacked the structure, consistency, and strategic focus needed to perform in today’s search environment. It wasn’t speaking the same language as Google’s E-E-A-T signals and it also wasn’t reaching their target audience.
In the health—or YMYL—category like psychology, where trust and accuracy are non-negotiable, Think Psychologists needed more than good intentions. They needed a plan that would earn them both credibility and visibility.
The solution
Discovery-first SEO with a clinical lens
There’s no one-size-fits-all strategy when you’re dealing with sensitive topics and clinical nuance. So we focused on three things:
- Technical clean up: We made sure search engines could actually find and interpret Think’s content, fixing crawl issues and metadata gaps.
- Authoritative topic building: Instead of chasing trends, we went deep on foundational, high-volume queries, starting with pathological demand avoidance (PDA).
- Search intent matching: Every blog was written to reflect how real people ask questions, especially when they’re stressed, confused, or overwhelmed.
We weren’t optimising for traffic alone, we were building trust at scale.
Turning visibility into value
Once the content started getting seen, the next step was making it work harder.
With Think’s blog now pulling in thousands of discovery-driven visitors each month, we helped them expand their services and meet that demand in meaningful ways:
- Collaborated to build and promote an online Parent Support Program, turning traffic into real-world support that extends their reach beyond Geelong
- Launched an online store and Learning Hub, offering clinician-developed digital downloads and resources for families and educators across Australia
- Created and optimised email marketing flows to convert readers into clients and keep audiences connected across platforms
- Supported webinar creation and promotion to build a community around high-impact topics like PDA
The goal wasn’t just better rankings. It was about helping people find clear, meaningful ways to understand, connect, and take action.
The results
From invisible to indispensable
Let’s talk numbers. We’ve worked with Think for a while now, but in this particular 3-month period (April – June 2025), we’ve seen:
- 205% increase in impressions, up from 194k to 592k
- 155% increase in blog clicks from Google search
- 535,712 impressions on one singular topical blog post
- 24 AI Overview citations at the time of review—and counting!
As for leads? The boost in Think’s online visibility means their waitlist for child psychology is currently full and closed.
Thankfully they offer other allied health support services and online resources to support families while they wait.
Yes, the traffic is up. Yes, Think is being cited in AI Overviews and ranking for high-volume terms. But the real win? They’re connecting with the people who need them most.
Since launching their new content strategy, Think has received an outpouring of feedback – from parents who finally found an explanation that made sense, to teachers who shared blog posts with colleagues, to families who said they finally felt seen.
The content is starting conversations. Building trust. Guiding people to support. That’s what its all about.
535,712
impressions on one singular blog post alone!
1,633%
increase in overall page visits from social media
205%
boost in blog post impressions, from 194k to 592k
155%
growth in blog clicks from Google search
24
AI Overview citations in just 3 months—and growing!
1
content strategy that made it happen
What does the future hold?
With a foundation of strong visibility and trusted content, we’re now working with Think Psychologists to build an even deeper content ecosystem in the behavioural psychology space, starting with pathological demand avoidance (PDA).
This includes:
- Webinars, downloadable guides, and resources for parents and educators
- Structured support programs for parents, schools, and allied professionals
- Topic clusters that reinforce authority across AI and traditional search
- Content designed not just to rank, but to resonate
Because visibility isn’t their only goal—and it shouldn’t be yours either.
We’ve always cared about sharing helpful, evidence-based information, but figuring out how to make sure the right people actually saw it was a challenge. Working with Searcht has made such a difference. They guided us in organising and sharing our knowledge in a way that’s accessible, easy to find, and easy to understand. With their support, we’ve been able to expand our reach far beyond Victoria, which has had a lasting impact on our business and the families who need us most.
Start with strategy. Start with Searcht.
Book a free 20-minute call or 10-minute audit to start improving your SEO today.