Digital PR for Brand-Led SEO

For ambitious brands ready to lead in AI search. We turn research and storytelling into references that establish topical authority, trust and brand salience.

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Get results with brand-led Digital PR

Increase LLM citations

Prove ROI across share of voice and branded search

Grow branded and category search

Earn credible press mentions

Brand-led, relevance-first, and measurable

We’re in the equivalent of 1999 Google. Back then, the brands who figured out search early became category leaders. Today, the same opportunity exists with AI-driven discovery. While only a fraction of searches flow through LLMs today, the tide is rising fast. Waiting means losing ground. Acting now gives you compounding advantages as these platforms mature.

That’s where Digital PR comes in. It earns coverage that frames your brand for both people and LLMs. We plan stories from your positioning and customer intent, then pitch them to credible, category-fit publications. You’ll receive a target publication list mapped to your audience and topics that matter most.

We don’t stop at coverage. Each month we report on:

Media share of voice %
Branded and category search performance
Traffic to site by source and intent (direct from PR vs non-direct, brand vs non-brand)
PR article engagement (shares, saves, likes)
Overall rankings and organic revenue
LLM visibility (AI Overviews presence, ChatGPT and Perplexity references, share of reference with saved examples)

Every story stays on-brand, aligned to objectives, and designed to compound your authority over time.

YOUR BRAND-LED DIGITAL PR AGENCY

Start with strategy.
Start with Searcht.

Searcht is a small (but mighty) SEO strategy agency based in Brisbane, Australia. We work with brands across a range of industries—including some you’ve likely seen in search results—like SkinKandy, Demi International, Zero Co, and Leading Teams.

We’re mostly quiet achievers who love to kick goals behind the scenes. But we’ve been recognised for our work, too. Searcht was a Finalist in the APAC 2024 Search Awards and we’re ranked on Semrush and Clutch as one of the top SEO & SEM companies in Australia.

Rest assured: your strategy is in good hands with us.

We’re here for your success

Digital PR is how your brand gets talked about in the right places — and noticed in search, social, and AI. We focus on the stories your customers care about, earning coverage and mentions that build trust, authority, and visibility. The result? More influence in your category today, and compounding advantages as AI-driven discovery grows.

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You get real growth:

Beyond the vanity metrics
Focused on results that grow your business
Increased traffic, qualified leads and more sales

You bank more value:

Collaboration you won’t find at bigger agencies
A hands-on team with you every step of the way
Flexible retainers, built to adapt

You gain a partner:

With specialised expertise in search marketing
To solve problems and unlock new opportunities
Invested in your success

“Searcht has been an instrumental partner in SkinKandy's meteoric rise. They've driven enormous growth at a local store level with improvements seen across our whole portfolio of stores nationwide. They've reduced our CPA by two thirds and we have seen our ROAS improve significantly. The investment we have made with Searcht has paid back 20x what we put in, they are worth every cent. There is no doubt their role in us becoming the world's largest piercing retailer is significant, meaningful, and worthwhile.”

Jed Carey

Former Global Head of Marketing, SkinKandy

125% boost in top 3 rankings
108% increase in non-branded search traffic
161% growth in bookings via blog content

Read the case study

Be the brand LLMs repeat. Start with Searcht.

Book a free 20-minute call or 10-minute audit to turn PR coverage into measurable SEO gains.

Learn more about our digital PR services

How do you keep stories on-brand?

We build a message house, topic guardrails and tone guidelines before any outreach. Every angle must reinforce your positioning and customer intent.

How do you choose publications?

We share a target publication list mapped to your audience and topics (trade, business, niche newsletters, podcasts). Quality and category fit beat raw volume.

What do you report on each month?

Media share of voice %, branded and category search, LLM visibility (AI Overviews presence, ChatGPT/Perplexity references, share-of-reference with saved examples), SEO metrics, traffic (direct from PR vs non-direct; brand vs non-brand), PR article engagement (shares, saves, likes), overall rankings and organic revenue.

Do nofollow links help?

Yes. LLMs read the page regardless of link attributes. We pursue reputable coverage and a healthy link mix; follow links are still valuable for SEO.

Do you handle surveys and data?

Yes. We run lightweight polls or larger studies, publish methods, and provide downloadable tables so stories are defensible and citable.

How do you align PR with our SEO plan?

We map stories to topic clusters and key pages, integrate internal linking and schema, and support content hubs with earned coverage.

What does an engagement look like?

We can start with an original campaign sprint so you understand how we work and what impact looks like. Traditionally, clients then move to a retainer that blends proactive PR (newsroom-style commentary, expert quotes, targeted outreach) with planned PR campaigns (data-led stories and flagship reports), tailored to your specific scope and markets.

Will Digital PR replace our paid search or SEO?

No. It amplifies both. PR campaigns increase brand awareness, which lifts branded and category search, improves click-through and conversion rates and can lower acquisition costs. Digital PR supplies trusted mentions and links; SEO and paid turn that demand into pipeline on high-intent pages. The win is in the combination.