How we make it happen
Improving your click-through rate involves many moving parts and industry jargon like 'seed keywords' and 'faceted navigation.' These technical terms are essential elements of search engine optimisation success, but they're snooze-worthy for our clients.
We’ll craft a jargon-free, achievable and profitable ecommerce SEO strategy for your business - a worthwhile long-term investment that drives revenue for years to come.
Target buyers, not browsers
SEOs will often optimise your eCommerce website for high-volume search terms. In some instances, this makes sense – but we’ll go deeper. Our keword research will cover all bases, from high-volume options to less obvious (but smarter) opportunities that appeal to buyers who are more likely to complete a purchase.
Showcase your products on Google
Does your current SEO agency offer product SERP (Search Engine Result Page) optimisation? If not, you’re missing a valuable opportunity to spotlight your stock using the latest Google product discovery features. Let’s chat about using the rich snippets, featured snippets, FAQ and popular product features to improve your click-through rate.
Catch consumers when it matters
81% of consumers research online before purchasing. Does your brand show up during this critical phase of the customer journey? We’ll develop a comprehensive content strategy (and execute it for you) to ensure your content attracts the right audience at every stage of their buying journey.
Ads management you can trust
Mixing paid ads with organic SEO will maximise your search visibility and increase your ROI. As a verified Google Partner, you can trust our team of PPC specialists to plan, launch, manage and optimise your shopping campaigns. The sweetener? We’ll activate and nurture your free Google Shoppings Ads too.
What to expect
We work openly and transparently with our clients. That’s what keeps them coming back.
Lock-in contracts aren’t our thing but we do ask that you commit for at least 6 months. That way you will see the full value of your investment and our partnership.
First, we jump on a call to learn everything about your business, discuss your goals and share our thoughts.
Next, we'll use our chat insights to craft a tailored SEO proposal for your business. One that presents problems, opportunities, solutions and costings. Like what you see? Sign on and get started.
We'll designate the first month of work to strategy design - a process that should never be rushed.
The second month is where we roll up our sleeves and put our plan into action. Monthly, comprehensive and easy to understand reports will flow from here, to keep everyone accountable.
At this point, some agencies take their foot off the pedal. Not us. We'll continue to analyse, tweak and nurture your SEO for maximum ROI.
Want to chat about your business objectives? We’ll pop the kettle on.