Grow your legal practice via Google Search
It’s time to think beyond network recommendations and generational referrals to focus on your SEO.
Why? Because potential clients turn to Google for on-the-spot legal advice and information before they choose a lawyer and pick up the phone.
At Searcht, we use SEO to help law firms attract new clients and build trust online – at every stage of the client journey.
How we make it happen
Improving your Google visibility involves moving parts and industry jargon like 'on-page optimisation' and 'SERP analysis.' These technical terms are critical for SEO success, but they're snooze-worthy for our clients.
Our goal is to make online business growth straightforward, jargon-free and lucrative for your firm.
Outshine your local competitors
Over 76% of consumers use their smartphones to find professional services in Australia. As a result, online Google searches for ‘lawyers near me’ have tripled in the past three years. If you search Google for law firms in your suburb, you’ll likely see some paid ads plus a map showing the top 3 local firms – SEOs call this the ‘local pack.’ Local packs are prime real estate in the search world because 93% of these listings sit in the number #1 position, where most people are likely to click. We’ll sharpen up your local listings and help you pay-to-play in the ad space.
Sharpen up your Google brand image
When searching for your brand name, principals, or lawyers online, what do you see in the search engine results pages (SERPs)? Sharpening your Google search profile involves making sure your brand image is spick and span online. Why? To capture the attention and trust of potential clients who research your name following a referral or recommendation. We’ll create (or refine) your online brand profile to make it accurate, compelling and convincing to move clients from Google to your law firm’s website.
Catch clients doing their homework
Blandly known as informational search, this step helps you reach potential clients when they’re researching online. We’ll harness your knowledge to help them understand their rights and options for legal representation during this critical phase. Why? Because providing valuable information creates goodwill and trust, leading to enquiries. The process involves auditing your existing blog posts and crafting a content strategy driven by SEO objectives and your business goals.
Google Ads management you can trust
Google ads are an effective marketing channel for law firms targeting new clients, particularly those seeking a family, criminal or personal injury lawyer. Competition and demand have driven Cost Per Click (CPC) to soaring heights – up to $40 per ad click in some instances. As a verified Google Partner, you can rely on our team of PPC specialists to plan, launch, manage and optimise your Google advertising campaigns for lead generation success.
Why partner with us?
For one, you want to grow your business online. But more importantly, you need a team you can trust to deliver results without blowing your budget.
We’ve worked with enough law firms to know that SEO can generate more business, but strategy is key.
When you partner with us, you get a small but skilled team who apply technical know-how and industry best practices to ensure your Google search presence is polished, professional, and more click-worthy than your competitors.
The verdict is in...
Our commitment to getting results has landed us some pretty weighty awards including ‘Top B2B Firms in Australia’ and ‘Top SEO agencies in Australia’. We’re also a certified Google Partner, so you’re in expert hands with us.
“Outstanding service by Quentin to provide extremely knowledgeable, prompt and professional service in the SEO and Google My Business marketing for my firm, JosephDavid Lawyers. Still in the early stages of my business, but I've already referred Quentin to my networks and am more than pleased to publicly rate him and recommend him, without hesitations! Keep up the great work!”
“My experience with Quentin has been Rolls-Royce, he explains everything, does what he says he will do in a timely manner, and I cannot fault his service in any way. In terms of return on investment, I am the busiest I have ever been.”
What to expect
We work openly and transparently with our clients. That’s what keeps them coming back. Lock-in contracts aren’t our thing but we do ask that you commit for at least 6 months. That way you will see the full value of your investment and our partnership.
First, we jump on a call to learn everything about your agency, discuss your goals and share our thoughts.
Next, we'll use our chat insights to craft a tailored SEO proposal for your business. One that presents problems, opportunities, solutions and costings. Like what you see? Sign on and get started.
We'll designate the first month of work to develop your SEO strategy - a process that should never be rushed.
The second month is where we roll up our sleeves and put our plan into action. Monthly, comprehensive and easy to understand reports will flow from here, to keep everyone accountable.
At this point, some agencies take their foot off the pedal. Not us. We'll continue to analyse, tweak and nurture your SEO for maximum ROI.
Kick-start your SEO growth today
It all begins with a chat. You fill in the form and we’ll pop the kettle on.