Quentin Aisbett

Every week brings a new headline about AI, zero-clicks, or disappearing traffic. The noise is relentless. But beneath it, there’s a clear signal: discovery is shifting, and brands that adapt early will keep being surfaced – even when no one’s clicking. At Searcht, we’re helping clients find that signal and act on it. Here’s what…

Google’s AI Mode officially launched in Australia last week, bringing conversational search and generative summaries to local users. And while we’re still waiting on the Australian data, the early US studies are already showing how it reshapes user behaviour – and what that means for visibility, clicks, and brand perception. This isn’t just another interface…